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B2B Strategy Management Manager

อาคารธาราพัฒนาการ (แม็คโครสำนักงานใหญ่)
Sales

หน้าที่และความรับผิดชอบ

1. B2B Strategy Development & Business Framing

  • Support development of B2B short‑, mid‑, and long‑term strategies, including:

    • Channel strategy (Key Account, HoReCa, QSR, Wholesale).

    • Customer segmentation and value propositions.

    • Revenue and margin growth levers.

  • Structure complex business topics into clear strategic frameworks and options for management discussion.

2. Data Analysis → Insight → Action

  • Analyze internal and external data (sales, customers, assortment, pricing, operations) to identify:

    • Performance gaps

    • Growth opportunities

    • Execution risks

  • Convert analysis into practical, actionable recommendations, not just reports.

  • Pressure‑test assumptions with sales realities and field feedback.

3. Executive Presentation & Storytelling

  • Develop high‑quality management presentations for:

    • Executive committee

    • Senior leadership

    • Board‑level discussions

  • Ensure materials are:

    • Structured, concise, and insight‑driven

    • Focused on “so what” and “what to do next”

  • Support senior leaders in preparing key B2B strategy narratives

4. B2B Assortment & Commercial Strategy Support

  • Support B2B assortment strategy:

    • Core vs differentiated assortment

    • Customer‑specific or channel‑specific needs (QSR / HoReCa / chains)

  • Work with Commercial and Sales teams to align assortment, pricing logic, and customer strategies.

  • Evaluate assortment performance and improvement opportunities using data and customer insights.

5. Cross‑Functional Strategic Coordination

  • Act as a bridge between strategy and execution teams.

  • Work closely with:

    • B2B Sales leaders

    • Commercial / Category teams

    • Finance and BI teams

  • Support strategic initiatives, pilots, and transformation programs from idea to execution tracking.

คุณสมบัติพื้นฐาน

Education

  • Bachelor’s degree in Business, Economics, Engineering, or related field.

  • MBA or Master’s degree is an advantage.

Experience

  • Minimum 6–10 years of experience, with at least one of the following backgrounds:

    • Management consulting (strategy / commercial / operations).

    • Corporate strategy or business planning.

    • FMCG Sales Manager / Commercial Manager with strong analytical exposure.

  • Strong exposure to B2B, FMCG, wholesale, foodservice, or retail environments preferred.

Strategic Thinking & Structuring

  • Strong ability to break down complex problems into structured frameworks.

  • Comfortable working with ambiguity and senior‑level questions.

Data & Analytical Capability

  • Excellent analytical skills with strong business interpretation (not just numbers).

  • Able to connect data with customer behavior and execution realities.

Executive Communication

  • Outstanding PowerPoint / presentation storytelling skills.

  • Able to explain complex topics clearly to senior management and non‑technical audiences.

Commercial & Execution Mindset

  • Understands how strategies translate (or fail to translate) in real sales execution.

  • Able to balance ambition with practicality.

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