
B2B Strategy Management Manager
หน้าที่และความรับผิดชอบ
1. B2B Strategy Development & Business Framing
Support development of B2B short‑, mid‑, and long‑term strategies, including:
Channel strategy (Key Account, HoReCa, QSR, Wholesale).
Customer segmentation and value propositions.
Revenue and margin growth levers.
Structure complex business topics into clear strategic frameworks and options for management discussion.
2. Data Analysis → Insight → Action
Analyze internal and external data (sales, customers, assortment, pricing, operations) to identify:
Performance gaps
Growth opportunities
Execution risks
Convert analysis into practical, actionable recommendations, not just reports.
Pressure‑test assumptions with sales realities and field feedback.
3. Executive Presentation & Storytelling
Develop high‑quality management presentations for:
Executive committee
Senior leadership
Board‑level discussions
Ensure materials are:
Structured, concise, and insight‑driven
Focused on “so what” and “what to do next”
Support senior leaders in preparing key B2B strategy narratives
4. B2B Assortment & Commercial Strategy Support
Support B2B assortment strategy:
Core vs differentiated assortment
Customer‑specific or channel‑specific needs (QSR / HoReCa / chains)
Work with Commercial and Sales teams to align assortment, pricing logic, and customer strategies.
Evaluate assortment performance and improvement opportunities using data and customer insights.
5. Cross‑Functional Strategic Coordination
Act as a bridge between strategy and execution teams.
Work closely with:
B2B Sales leaders
Commercial / Category teams
Finance and BI teams
Support strategic initiatives, pilots, and transformation programs from idea to execution tracking.
คุณสมบัติพื้นฐาน
Education
Bachelor’s degree in Business, Economics, Engineering, or related field.
MBA or Master’s degree is an advantage.
Experience
Minimum 6–10 years of experience, with at least one of the following backgrounds:
Management consulting (strategy / commercial / operations).
Corporate strategy or business planning.
FMCG Sales Manager / Commercial Manager with strong analytical exposure.
Strong exposure to B2B, FMCG, wholesale, foodservice, or retail environments preferred.
Strategic Thinking & Structuring
Strong ability to break down complex problems into structured frameworks.
Comfortable working with ambiguity and senior‑level questions.
Data & Analytical Capability
Excellent analytical skills with strong business interpretation (not just numbers).
Able to connect data with customer behavior and execution realities.
Executive Communication
Outstanding PowerPoint / presentation storytelling skills.
Able to explain complex topics clearly to senior management and non‑technical audiences.
Commercial & Execution Mindset
Understands how strategies translate (or fail to translate) in real sales execution.
Able to balance ambition with practicality.