Manager – Own Brand Marketing

Brand & Communication Strategy

• Develop and execute marketing communication plans across all channels to support own brand growth.

• Create and manage content calendars, campaign briefs, and creative development and production.

Campaigns, Events & Activations

• Plan and lead product launches, events, and in-store activations to boost visibility and customer engagement.

• Ensure consistent execution across offline and online media assets.

Trade Marketing

• Design and implement promotion mechanics tailored to shopper behavior and category goals.

• Source and manage promotional premiums, ensuring timely delivery and cost control.

• Monitor promotion effectiveness and track sales uplift to optimize future planning.

Cross-functional Collaboration

• Work closely with cross-functional teams to ensure seamless execution and alignment.

Market Analysis & Insights

• Analyze consumer trends and competitor activities to guide campaign planning and brand positioning.

• Monitor campaign performance to refine strategy and execution.

Budget & Vendor Management

• Manage and optimize marketing budgets.

• Coordinate with external parties to ensure quality and cost efficiency.

• Bachelor’s degree in Marketing, Business, or related field.

• 5+ years of experience in brand, marketing, or trade marketing preferably in retail, wholesale, or FMCG sectors.

• Strong experience in integrated campaign planning and trade promotion development.

• Proven ability to manage agencies, suppliers, and internal stakeholders.

• Excellent communication in Thai and English, with strong attention to detail.

• Analytical, creative, and highly organized with the ability to manage multiple projects independently and simultaneously.