Senior Manager – Marketing Communication

Communication Strategy & Campaign Leadership

• Lead the strategic planning and development of integrated communication campaigns that align with corporate priorities and business growth goals.

• Translate business and corporate strategies into clear, compelling communication frameworks that resonate with all target groups.

• Develop holistic campaign roadmaps, including messaging architecture, content pillars, and media strategy, ensuring seamless alignment across all touchpoints.

• Oversee end-to-end campaign execution from strategic briefing and concept development to rollout and post-campaign review.

• Guide and approve all creative outputs to maintain strategic clarity, visual consistency, and brand integrity while ensuring efficiency, quality, and timely delivery with audience-first thinking in all communication initiatives.

• Lead content planning and production, ensuring consistent application of brand tone, visual identity, and messaging guidelines across all touchpoints.

Cross-functional Collaboration

• Work closely with cross-functional teams to ensure seamless execution and alignment.

• Collaborate with media to optimize media mix, budgeting, and campaign performance.

Market Analysis & Insights

• Analyze consumer trends and competitor activities to guide campaign planning.

• Monitor campaign performance to refine strategy and execution.

Budget & Vendor Management

• Manage and optimize marketing budgets.

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field

• 8+ years of experience in marketing communications, advertising, or media, with at least 3 years in a managerial or senior role

• Proven experience in leading integrated campaigns and content strategies for large organizations or brands

• Strong background in media planning and performance evaluation

• Excellent communication skills in both Thai and English (verbal, written, and presentation)

• Strategic thinker with strong creative judgment and stakeholder management capabilities

• Experience managing agencies and cross-functional teams in a fast-paced environment