Assistant Manager - Campaign management (B2B Sales)

1. Campaign Execution & Coordination

• Support the rollout of B2B sales campaigns across field sales, telesales, and digital channels.

• Prepare and coordinate campaign materials (campaign briefs, SKU lists, pricing summaries, sales messages).

• Ensure campaign readiness before launch (timing, communication, basic system alignment).

2. Sales Team Enablement

• Act as a coordination point between campaign owners and sales teams.

• Support daily / weekly sales communication such as:

  • Campaign highlights.

  • Promotion reminders.

  • Focus SKUs and selling priorities.

• Collect feedback from sales teams on campaign execution challenges.

3. Performance Tracking & Reporting

• Monitor campaign performance using basic dashboards or reports:

  • Sales results vs target.

  • Participation by area or channel.

  • Campaign uptake by SKU/category.

• Prepare regular performance summaries for management or senior team members.

• Support post‑campaign reviews by consolidating results and insights.

4. Cross‑Functional Collaboration

• Coordinate with:

  • B2B Sales teams.

  • Commercial / Category teams.

  • Marketing or Pricing teams.

• Follow up on action items to ensure campaigns are executed as planned.

5. Process & Execution Improvement

• Help standardize campaign execution templates and tools.

• Identify recurring execution issues and propose practical improvements.

• Support documentation of campaign processes and best practices.

• Bachelor’s degree in Business, Marketing, Management, or related field.

• 3–5 years of experience in:

  • Sales operations.

  • Campaign coordination.

  • Commercial support.

  • Marketing operations.

• Experience in B2B, FMCG, wholesale, retail, or foodservice is an advantage.

• Exposure to sales teams (field or telesales) is preferred.

Skills & Competencies

Execution & Coordination

• Strong organizational and follow‑up skills.

• Able to manage multiple tasks and timelines simultaneously.

Data & Reporting

• Comfortable working with Excel, dashboards, or basic CRM reports.

• Able to summarize data into clear and practical insights.

Communication

• Clear and structured communicator.

• Comfortable coordinating with multiple stakeholders.

Personal Attributes

• Detail‑oriented and execution‑focused.

• Hands‑on, proactive, and eager to learn.

• Able to work in a fast‑moving sales environment.